The Bullpen Strategies Team

Andrew Bashuk

Principal

Graham Dunn

Principal


Experienced industry executives that specialize in business development, marketing, training and innovation.

Drawing on three decades of combined experience across collegiate & professional sports, entertainment, and attractions, we apply our collection of best practices and tough lessons to find solutions for our clients to overcome obstacles. We bring outside-the-box approaches to improve revenue generation and the experience to execute them.

Our track record includes producing and directing live events, negotiation of over $20M in sponsorship sales, arena naming rights, increasing ticket sales, property turnarounds, and launches. All done with minimal self-promotion; and zero bridges burned.

We are experienced industry executives who can quickly put systems in place for lasting organization-wide success and revenue gains.

About Bullpen Strategy

Bullpen Strategies partners with organizations to increase revenue generation via thoughtful strategy and implementation of new practices designed for short and long-term success.

Bullpen provides fresh perspectives and a pathway to maximize external revenue sources by working alongside your team to build a plan, support your talent, and establish an entrepreneurial culture.

OUR STRATEGIC PROCESS

UNDERSTANDING

To assist, we must first understand. Gather insights by listening to all perspectives. Assess strengths of the venues, the brand and competitive strengths.

IDEATION

Development of innovative approaches to solve pain points uncovered in initial assessment. Create initial strategic approaches.

THE SUMMIT

Produce an in-house or virtual retreat for appropriate staff to gain broad view and collectively see the path forward. Culture building exercises and presentation of innovative concepts become a point to collectively reference.

SET THE STRATEGY

Establish a written revenue-focused vision, measurable, and objectives. Collaborate and set a plan with achievable goals and definitive next steps. Create 30-60-90 day plans to provide direction and confidence amid potential confusion and uncertainty.

BUILD CONSENSUS

Present strategy to smaller groups to help identify potential landmines, agreement on opportunities, expectations, and create accountability. Work across experience levels and job functions to ensure understanding and buy-in to strategies.

TRACK SUCCESS

Consistent tracking on analytics, success, and follow-through on the strategy and objectives set. Metrics differ across departments and roles, but it is vital to use trackable data to measure, learn, improve and grow.

EMBRACE THE CROSSOVER

Work with external revenue driving teams to identify opportunities to break down silos. Help manage crossover between departments that allow for entrepreneurial approaches to maximize revenue and capture achievable gains.

SIGNATURE PROGRAM MANAGEMENT

Identify and support the execution of key events and promotions that drive revenue. Support innovative programs with project management. Step up in cases where capacity of staff to execute a program is stretched thin amid growing daily responsibilities. Bridge the gap between reading about a great concept and implementing it on your campus.

LOOK AHEAD AND REPORTING

Produce professional reporting and recommendations to share gains with stakeholders. Measure success and embrace the lessons from programs that fail, then prepare to position the department for revenue opportunities in the future.