Our Game-Changing Approach

Bullpen Strategies is a revenue-generation firm that specializes in building and guiding marketing partnerships, sponsorship sales, and brand awareness through active fan engagement.

Our pragmatic, revenue-centric approach delivers impactful and sustainable programs for teams and brands, while creating enhanced experiences for fans. We connect the objectives and revenue goals of athletic departments, live events, and sport organizations with the business objectives of brands ensuring that both sides maximize value on and off the field.  

strategic Leadership

  • Award-winning marketer and branding expert Andrew Bashuk has a strong background for producing significant revenue through driving extensive rebrands, multifaceted marketing campaigns, sponsorships, complete sales cycles, content strategy, go-to-market, game-day experiences, and more.

    Bashuk previously led innovative marketing and sales teams at American University, George Mason, Legends, and managed the development and production of the presentation experiences for hundreds of NCAA Division I basketball games.

    He also oversaw sales and go-to-market in the global attractions industry for high-rise properties in Washington, DC and Seattle. Bashuk specializes in creating unforgettable campaigns and productions that attract visitors and drive meaningful, long-term revenue.

  • Corporate partnerships and sports and entertainment sponsorship veteran Graham Dunn develops strategic partnerships that drive revenue for brands and properties.

    Dunn was trained by industry-leading organizations and multi-media rights holders including Legends, Learfield (now Learfield IMG College), Van Wagner Sports & Entertainment, Monumental Sports & Entertainment, the Tiger Woods Foundation, and Global Spectrum (now Oak View Group).

    Dunn’s accolades as the General Manager for George Mason Sports Properties, include consistent double-digit annual revenue growth and breaking revenue records for seven consecutive years.

    Dunn’s most recognizable achievement is the 20-year, $13.75M naming rights sponsorship of EagleBank Arena between EagleBank and George Mason University.

How We operate

It all begins with fundamentals. We identify core strengths and a foundation for success and outline a technical roadmap to reach key milestones and overall goals within sports and entertainment partnerships.

We are able to provide business strategies and outbound sales direction to drive sponsorships and partnerships that generate significant and sustained revenue growth.